Privacy Policy

Privacy Policy April, 2024

Alam’s Beautiful Blinds Privacy Notice

• Contents
• Who we are and how to contact us.
• Changes to this privacy notice.
• The legal bases that we rely on.
• What personal data is
• How and why we use personal data.
• When we collect personal data, and what data we collect
• How we protect your data.
• How long we keep your data for.
• Who we share your personal data with.
• International transfers of your personal data.
• What are your rights?.
• How to stop the use of your personal data for direct marketing.
• Appendix 1 – List of Data Processors.

Who we are and how to contact us We are Alam’s Beautiful Blinds (referred to in this document as ‘Alam’s’, ‘we’ or ‘us’)

We are committed to safeguarding your personal data and ensuring your privacy. In this notice, we outline how we handle your personal data. Please read this privacy policy carefully to understand how we process your personal data and your rights regarding it. Our Data Protection Officer can be contacted at Alam’s Beautiful Blinds, Wultex Mills, Battye Street, BD4 8AG.

If you have any concerns or queries regarding your data, or wish to update inaccurate information, please contact us. If you are dissatisfied with how we handle your personal data, you have the right to lodge a complaint with the relevant supervisory authority, which is the Information Commissioner’s Office (ICO) in the UK. The ICO’s contact details are available here: https://ico.org.uk/concerns/.

Changes to this privacy notice We will revise this privacy statement as needed. Whenever we make changes, we will update the “last updated” date at the top of the statement and provide clear highlights of alterations. If any changes affect how Alam’s Beautiful Blinds uses your personal data, we will notify you directly. We encourage you to periodically review this privacy statement to stay informed about how we protect your information.

The legal bases that we rely on

As outlined in data protection law, we collect and process personal data based on several legal grounds. Our bases for processing are:

Contractual obligations

When we enter into a contract with you, we use your personal data to fulfill that contract. For instance, we collect your address details to customize and install the blinds you wish to purchase from us.

Legal compliance

In some instances, the law mandates us to collect and share your data. For example, we may disclose details of individuals involved in fraudulent activities to law enforcement authorities as required by law.

Legitimate interest

In certain cases, we rely on our legitimate interests to process your data, provided it does not override your rights and interests. For example, we may use your purchase history to send you relevant marketing information about products and services we believe would interest you.

What personal data is Personal data, as defined by GDPR and the Data Protection Act 2018, refers to ‘any information relating to an identified or identifiable living individual.’ This encompasses factual details, opinions, and any other information used to form an opinion or judgment about an individual. For example, your name, address, and telephone number constitute personal data, while measurements of blinds do not as they pertain to the blinds rather than the individual.

How and why we use personal data We strive to offer you an exceptional customer experience, which includes understanding your preferences. To achieve this, we may combine the data we hold about you to tailor promotions, products, and services to your interests.

Data privacy laws permit this practice as part of our legitimate interest in understanding our customers and providing superior service. Should you wish to modify how we use your data, you can find details in the ‘What are your rights?’ section below.

Your decision to withhold personal data or refuse certain permissions may limit the services we can provide.

If we intend to use your personal data for purposes not outlined below, we will notify you in advance.

To confirm appointments and provide relevant information

We use your personal data to confirm appointment details and provide necessary information related to your appointments. This communication may occur via email, SMS, or telephone.

To send requested brochures or samples

We process your personal information to fulfill requests for brochures or samples of our products.

To deliver goods and services

We require your personal data to fulfill our contractual obligations, manage your customer account, and deliver the goods and services you’ve requested. This may involve sharing your details with third-party service providers involved in delivery or installation.

To facilitate payment for goods and services

We may contact you to process payments or share your details with third parties for debt collection purposes, all in line with our legitimate interests.

To enhance our operations and customer experience

We use cookies and similar technologies to improve your browsing experience and conduct market research to tailor our product range. Additionally, we employ your data to detect and prevent fraud and criminal activities, ensuring the safety of our services.

To improve business efficiency and service levels

We analyse customer data to enhance our services and business operations across our company group. This includes personalizing your shopping experience and providing relevant marketing communications.

To engage with customers and administer promotions

We collect and process data to interact with customers, conduct surveys, administer promotions, and ensure high service standards.

To comply with legal obligations

We may process your personal data to comply with legal requirements, such as identity verification or communication of legally mandated updates.

When we collect personal data, and what data we collect We may collect personal information under various circumstances, including:

When you request brochures, order samples, or book appointments, you may provide personal contact details such as name, address, email, and telephone number.

During product purchases, you may provide personal contact details, purchase information, and financial data.

When browsing our websites, we may gather information through cookies, including device details, IP address, and online browsing behavior.

During communication with us, whether via email, social media, or other channels, we may collect personal data you provide, as well as interaction details.

Participation in promotions, competitions, surveys, or online reviews may involve providing personal data such as feedback, responses, or prize details.

Visits to our premises may result in the collection of images or personal data for safety and security purposes.

We ensure the accuracy of personal data by requesting updates if your information changes during our relationship.

How we protect your data We prioritize data security and have established internal policies and controls to prevent unauthorized access, loss, or misuse of data. Regular monitoring and penetration testing further strengthen our security measures. When engaging third-party processors, we ensure they implement appropriate security measures and adhere to confidentiality obligations.

How long we keep your data for We retain personal data only for the necessary duration to fulfill the purpose for which it was collected. Upon reaching the end of the retention period, data is securely deleted or anonymized, ensuring compliance with data protection regulations.

Who we share your personal data with We may share personal data with third parties, including companies within the Alam’s Beautiful Blinds group, to fulfill the purposes outlined in our privacy policy. Our sharing practices adhere to strict criteria, ensuring data is shared only for specific purposes and with organizations that respect and protect your privacy.

International transfers of your personal data We do not routinely transfer data outside the European Economic Area (EEA). Any necessary transfers outside the EEA adhere to data protection legislation and involve adequate protection measures.

What are your rights? Under GDPR, you have various rights concerning your personal data. These include:

The right to object to processing based on legitimate interests. The right to access personal information held about you. The right to rectify inaccurate or incomplete data. The right to erasure under specific circumstances. The right to restrict processing in certain situations. The right to withdraw consent for processing based on consent. To exercise your rights or for further information, please contact our DPO.

How to stop the use of your personal data for direct marketing You can opt out of direct marketing communications through various channels, including unsubscribing from emails, following SMS instructions, or contacting us directly.

Appendix 1 – List of Data Processors

We may share personal data with the following categories of service providers:

Advertising agencies, App developers,  Courier services,  Data Analytics companies,  Government bodies HMRC and the courts,  Alam’s Beautiful Blinds, Advisors and Sales Agents, Insurance providers, IT consultants, IT service providers, Legal Advisors, Online review providers, Payment providers , Postal services, Supplier, Tracing and tracking agents